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Getting China and India right strategies for leveraging the world"s fastest-growing economies for global advantage by Anil K. Gupta

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Published by Jossey-Bass in San Francisco .
Written in


  • Marketing -- China,
  • Marketing -- India,
  • Globalization

Book details:

Edition Notes

Includes bibliographical references and index.

StatementAnil K. Gupta, Haiyan Wang.
ContributionsWang, Haiyan.
LC ClassificationsHF5415.12.C5 G87 2009
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL22679267M
ISBN 109780470284247
LC Control Number2008046777

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This book is the first strategic guide for multi-national corporations (MNCs) that are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top % of the population. The central premise underlying this book is that being present in China and India is not the same thing as getting China and India right. Most CEOs and their senior colleagues are well aware that the world’s economic center of gravity is shifting from the developed to the emerging economies, in particular China and India.   As we note in our just-released book "Getting China and India Right", the ongoing rise of China and India is a game-changing phenomenon. They are the only two countries in the world that Author: Gloria Mcdonough-Taub. Many multinational corporations think of China and India largely for off-shoring and cost reduction and limit their marketing to the wealthiest few. With such shortsightedness, the opportunity of the century will pass them by, argue business strategists Anil K. Gupta and Haiyan Wang.

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Meredith's focus is on China and India, but she pointedly adds another entity in the picture. The 3rd party player that is extremely relevant, and more critical to China than to India: the USA. The American consumer is needed to fuel Chinese exports. Without it (as Meredith notes at the end of the book Cited by: China India Institute is a leading research and consulting organization dedicated to cultivating a deeper understanding of China and India's rise as transformational forces in global business today. Books.   Most Chinese see ancient India as wealthy, powerful, and rich in philosophy. Most Chinese see modern India as a shadow of that glory. To elaborate: MANY MANY great things have been said about India in China’s historical texts. The Journey to the West’s plot revolves around going to India to receive Buddhist scriptures. Getting right down to the human face of China’s growth miracle, Harney‘s book serves as a fascinating reminder that GDP figures, export numbers and .