Published 2009
by Jossey-Bass in San Francisco .
Written in
Edition Notes
Includes bibliographical references and index.
| Statement | Anil K. Gupta, Haiyan Wang. |
| Contributions | Wang, Haiyan. |
| Classifications | |
|---|---|
| LC Classifications | HF5415.12.C5 G87 2009 |
| The Physical Object | |
| Pagination | p. cm. |
| ID Numbers | |
| Open Library | OL22679267M |
| ISBN 10 | 9780470284247 |
| LC Control Number | 2008046777 |
This book is the first strategic guide for multi-national corporations (MNCs) that are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top % of the population. The central premise underlying this book is that being present in China and India is not the same thing as getting China and India right. Most CEOs and their senior colleagues are well aware that the world’s economic center of gravity is shifting from the developed to the emerging economies, in particular China and India. As we note in our just-released book "Getting China and India Right", the ongoing rise of China and India is a game-changing phenomenon. They are the only two countries in the world that Author: Gloria Mcdonough-Taub. Many multinational corporations think of China and India largely for off-shoring and cost reduction and limit their marketing to the wealthiest few. With such shortsightedness, the opportunity of the century will pass them by, argue business strategists Anil K. Gupta and Haiyan Wang.
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